We recognize that being a player in textile sales automatically makes us part of the global negative impact the industry has on the environment.

New Generals sweatshirt i økologisk bomuld


We are constantly working to find solutions that can be used in our own role in the sustainable transformation, which is necessary for the global textile industry, and which can help pave the way for new business models that are economically, socially and environmentally sound. .

We always work to ensure that all our actions are carried out with as little environmental impact as possible. Although we produce exclusively in GOTS certified cotton that uses 94% less CO2 than conventional cotton, we always leave a CO2 footprint when we produce and transport our products. Therefore, we calculate our CO2 impact for each product we produce and offset the corresponding amount of CO2 through the English NGO Treesisters, which fights climate change through social change and replanting.


Through individuals and companies who give back to nature every month have TreeSisters so far funded planting of over 19 million trees at 12 locations in Brazil, Borneo, Cameroon, India, Kenya, Mozambique, Madagascar, Nepal and West Papua.

Treesisters funds a diverse portfolio of ethical, community-managed tropical afforestation projects, expands natural forest cover and aims to avoid further deforestation. Their projects support communities and improve livelihoods, protect critically endangered species, and focus on gender parity and women's participation. It is a direct and measurable way to restore and mitigate climate change. Treesisters actively encourage the cultural shift required to grow from a consumer to a restorative culture. The organization encourages feminine leadership by providing resources, experiences, and communities that inspire personal and collective action on behalf of the climate.


TreeSister's purpose is to make it as normal to give back to nature as it is at the moment to take nature for granted.

Klimaneutrale produkter


Project GreenHands was created to unite an entire state around a spiral desertification in Tamil Nadu, India, where many large rivers have already dried up and agricultural failure is manifested through various degradation processes and droughts.

Treesisters supports a sub-program called "Trees for life", an agro-forestry initiative that changes the lives of farmers and their landscape through the amalgamation or cultivation of a grove.

Projects Green Hands has three tree nurseries, where four million seedlings grow each year. The seedlings are transplanted to the small agricultural lands of registered poor farmers. The nurseries ensure that farmers get ecologically and economically advantageous, native or naturalized trees. Trees can deliver timber when they have reached a certain height and farmers can harvest their fruits and provide fodder for their livestock.

Trees For Life aims to increase soil fertility, biodiversity and groundwater retention, while providing income that reduces malnutrition and the risk of farmers committing suicide. The extra income from the trees and secondary crops can offset the farmer's loss of income from the reduction of their main crop.