Press clippings
new generals in the media
"NG´s choice of mainly black garments, with strange dragonfly, scarab and blotch details, surprises by its graphic originality: a bold choice of style for this successful winter 2011 opus"
Milk Magazine
"The folks at New Generals are taking charge in the kids underwear department with their first collection of no-nonsense, bold design, black and white basics which will be available all year round. And thank goodness too! We’ve been bored to tears with what’s been on offer in this category for ages now"
lmnop
march 2011
"the Danish fashion label for children, has come up with a new word for their clothes: ethicool. They want to project an image of cool and ethical at the same time."
psfk
July 2011
"Danish kids fashion brand, New Generals, found themselves forced to invent a new word — ethicool — to illustrate their approach to kids fashion"
lost at e minor
july 2011
"Además de ser tendencia, esta nueva colección se basa en la ética empresarial, así sus prendas se conciben bajo el respeto y el cuidado del entorno medio ambiental y humano. Llámame ethicool!"
peque chic
june 2011
"New Generals is a super cool new brand for basic children wear with awesome designs! Keeping it cool with simple white and black colours on soft high quality 100% certified organic cotton. I just love these brilliant designs, so much fun! Animal heads on super stylish bodies! Love!"
mylittlenutmegs
february 2011
"krible-krable på min mave"
vores børn
august 2010
"From the spray-painted vintage cars to a simulated garage band, the kids really ate it up. So it was fitting that I was simultaneously introduced to this sick, edgy children’s line called New Generals which makes graphic tanks along with lots of splatter paint styles for Fall"
macaroon original
april 2011
"European brand New Generals, has integrated fantasy, big and bold graphics into their Spring and Summer 2011 collection. As opposed to the last collection of black and white, New Generals has placed larger prints, imaginative illustrations and a few colors to make everything ‘pop’ "
childmode
october 2010
