Spring/summer 2012 collection

Lots of black, quirky detailing and crisp graphics remain at the core of the New Generals signature look. Keywords are oversized pockets, extended backs, high cuffed leggings, narrow cuts, edgy prints and lots of black and grey with a single splash of pink. Restrained cool yet playful and quirky. The collection spans 0-10 years and contains kids basic underwear and baby bodies as well as hoodies, tees, leggings, long sleeves, shorts, dresses and more.

Organic cotton

The cotton used for New Generals fashion apparel is 100% organic and grown using methods and materials that have a low impact on the environment. We are committed to creating eco-fashion and by choosing organically grown cotton we get the most of cotton's natural beauty, comfort and strength while minimising harm to people and to the planet.

The entire spring/summer 2012 collection is made in soft 95% organic cotton with 5% lycra for durability and comfort.

Certifiably ethicool

New Generals are certified by The Global Organic Textile Standard (GOTS) to ensure the sustainable status of our products throughout the entire production chain, from harvesting of the raw materials, dyeing and printing, through environmentally and socially responsible manufacturing, packaging and labelling. Certification by GOTS, also includes criteria for ethical and social conduct. New Generals carry the GOTS license number 110473.

Read more about being ethicool here