pop-up store
New Generals opens pop-up store in Fields
New Generals pops up in Fields
On Thursday 16 February 2012 New Generals opens a pop-up store in Scandinavia's biggest shopping mall Fields in Denmark. For the first time it is now possible to see the entire collection in one place and feel just how soft that organic cotton is. The shop is open until May 31, 2012.
Goodie bags for early birds
The first 50 customers to buy from the new store will receive a free New Generals goodie bag full of New Generals goodies worth well over DKK 500.
The store opens at 10:00 on Thursday 16 February in Fields, Arne Jacobsens allé 12, 2300 Copenhagen
Opening hours:
Monday to Friday: 10-20
Saturday: 10-18
First and last Sunday of the month: 10-17
