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30
May
Ebba in New Generals
0 commentsYesterday this ethicool sweetheart and her lovely family came by the office to have a... -
07
May
The Weidemanns
0 commentsThe New Generals family gathered for a photo. The founders Joen and Majbrit Weidemann with... -
01
May
Liv in Fragments bell dress
0 commentsLast week one of our models came by the office looking very cute and ethicool... -
24
Apr
Follow us on Instagram
0 commentsFollow us on Instagram and get your daily dose of ethicoolness. If you want to... -
21
Apr
The Blue Planet
0 commentsToday the Weidemann family went to visit the brand new aquarium The Blue Planet in... -
19
Apr
Ethicool visitor
0 commentsYesterday this ethicool and fashionable girl visited our office wearing Butterfly Schism tee and Pure...








Pure girl’s pleat side dress
Lines girl’s pleat skirt dress
Fragments girl’s pleat skirt
Butterfly Peek girl’s jeans